Email Automation

Set up automated email sequences and workflows to engage users at the right time.

Drip Campaigns

Create automated email sequences that send over time:

// Welcome series
const welcomeSeries = [
  { delay: 0, template: 'welcome-immediate' },
  { delay: 24, template: 'welcome-day-1' },
  { delay: 72, template: 'welcome-day-3' },
  { delay: 168, template: 'welcome-week-1' }
];

async function startWelcomeSeries(user) {
  for (const step of welcomeSeries) {
    setTimeout(async () => {
      await sendmator.emails.send({
        to: user.email,
        template: step.template,
        template_data: { user_name: user.name }
      });
    }, step.delay * 60 * 60 * 1000); // Convert hours to milliseconds
  }
}

Trigger-Based Emails

Send emails based on user actions:

// Cart abandonment
async function handleCartAbandonment(user, cart) {
  // Wait 1 hour
  setTimeout(async () => {
    await sendmator.emails.send({
      to: user.email,
      template: 'cart-abandonment',
      template_data: {
        user_name: user.name,
        cart_items: cart.items,
        cart_total: cart.total
      }
    });
  }, 60 * 60 * 1000);
}

Automation Best Practices

1. Start simple - Begin with basic sequences
2. Test thoroughly - Always test with real data
3. Monitor performance - Track open rates and conversions
4. Respect unsubscribes - Always honor opt-out requests